Rutuja Mahajan is a fashion designer, entrepreneur, and marketer with interests in marketing strategy, digital marketing, and brand management. Her passion entails not only fashion but also the 'weaver and maker' of the textiles.
Rutuja started her clothing label, La rutu which focused mainly on the Indo-western style of clothing. Indian textiles and handicrafts are the base of her collections and her love for Indian embroidery are clearly reflected through her work. Her dream is to encourage the artisans and provide them with a platform through her designs.
Rutuja grew up in Mumbai, India. She is awarded a gold medal for academic excellence for her graduate degree in Knitwear design from National Institute of Fashion Technology, India. She completed her Master of Arts Degree in Luxury and Fashion Management from the Savannah College of Art and Design, United States.
Apart from her interests in Fashion, Textiles, and Marketing, she is an Indian classical trained singer and practices the Indian classical dance form of India, Bharatanatyam. She enjoys creating various designs using crochet and yarn techniques as a stress relief activity and holds special love for the Indian chai!