Larutu is a designer label launched in September 2014 founded by Rutuja Mahajan and Harish Endla. Two NIFT graduates creatively collaborated to showcase their talent and love for fashion by means of the designer label La Rutu. La rutu loves Indian and western fashion! We blend the two together to make a unique contemporary collection for you to experience the best of both worlds. Each and every garment speaks a little story about itself with its unique color and silhouette play. The brand has expanded itself in these two years with various wedding projects undertaken and participating in various events. The label also focuses on promoting artisans and weavers and plan to expand in various segments.