RETAIL EXPANSION FOR SABYASACHI IN THE UNITED STATES

The project focuses on the increasing demand for Indian ethnic wear in the US. The strategy includes location selection, store interiors, marketing campaign, target customer, competitive advantage, communication and promotional plan for Indian luxury designer Sabyasachi.

CAMPAIGN VIDEO

 

Made with the help of videos from  @sabyasachiofficial

STORE INTERIORS

 

Collaboration

Shubhdha Ashok, M.Arch

WEBSITE REDESIGN

 

Photo Courtesy

Sabyasachi official

© 2018 Rutuja Mahajan

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